Keyword Research Tool

Keyword Research

Define & Research Keyword

• Define keywords.
• Different types of keywords.
• Marketing Defining keywords.
• Customer Defining keywords.
• Product Keywords & Geo - targeted keywords.
• Use keyword planner tool to research keywords. 

Keyword Research & Analysis Tools

• https:// www.goolge.com/adwords.
• https:// Ubersuggest.org.
• https:// tools.seobook.com/keyword.tools/seobook.
• https:// www.semrush.com.
• https:// www.spyfu.com.
• https:// www.Longtailpro.com.

Searches Related to Keyword Research 

Goals of Keyword Research

• To find the best Keywords for your pages.
• To understand the Competition.
• To plan On-page and Off-page Optimization.
• To find the best Keyword for advertising.
• To find the PPC (Pay Per Click) bid price of the Keyword.
• To find Local and global based Search Value.

Type of Keyword

• Product or Service Keyword (Mobile Phone)
• Brands Keywords (Nokia Mobile Phone)
• Modifiers Keywords (Latest Mobile Phone)
• Call to action Keywords (Buy Mobile Phone)
• Geographic Keywords (Mobile Phone Dhaka)
• Demographic Segmented Keywords (Pink Mobile for Women)
• Entity Keywords (Mobile Phone Shop)
• Educational Keywords (How to buy a Mobile Phone)
• B2B (Buyer to Buyer) Keywords (Mobile Phone Wholesale)
• Others Keywords (If you confused which type of Keyword this is then put it into Other Keywords type)

Think First Before You Start

• Identify your products or services.
• Mark off your Competitors.
• Identify your brand value.
• Judge your target market.
• Fixed your budget.

Identifying and building your initial Keyword List

• Start writing a keyword list of your own site.
• Write down the most relevant keywords for your site that you believe.
• Consider like your Customers or Visitors. Think, which keyword they wrote when they Search your site Content.
• Try to avoid using Stop Words as your keywords.
• Try to use exact match domain as your keywords.
• See what keywords your Competitors are ranking for.
• Choose LTK (Long Tail Keyword - is a phrase which contains three or more words). It will help you to get targeted traffic on your website.
• Try to use LSI (Latent Semantic Indexing) Keywords.

Keyword Selection 

• High demand & high Competition.
• Low demand & high Competition.
• Low demand & low Competition.
• High demand & low Competition.

Allintitle Concept 

• Allintitle 1000-5000 Non- Competitive/ Low Competition.
• Allintitle 5000-15000 fairly- Competitive/ medium Competition.
• Allintitle 15000+ (plus)   Competitive/ high Competition.

Domain Name Selection 

    

• Brainstorm 2 or 3 main Keywords.
• Make your domain name simple and easy to say.
• Try to choose. com domain name.
• Keep it short and meaningful.

EMD 

• Exact Match Domain.
• Matt Cutts announced on Twitter that Google is going after "low-quality" exact match domains (EMD) to ensure they do not rank well in the Google search results.

Keyword Match Type

• Exact Match Keyword.[Fast Food]
• Phrase match keyword.[Fast Food Shop in Dhaka]
• Brand match keyword.[Food Shop in Dhaka]
• Negative match keyword.[Hotels in Dhaka] 

How to Use Anchor Text Effectively?

• Your anchor text keyword and the target page should be relevant.
• Try to use anchor text with highly related and ranked page.
• Vary your anchor text mix it with internal and external links.
• Don't always use your best keywords as anchor text.
• After the Update, Google is looking at not only the anchor text of each link but how natural the anchor text appears.

Keyword Density & Formula 

• Aim For One keyword per 100 words. 0.1% to 0.3% kW looks natural and reasonable.
• Divide the number of times the keyword was used with the number of words in your article. Once you discover the answer multiply this number by 100 (Example: 40/1000 = 0.04*100 = 4%).

Keyword Prominence 

Keyword prominence refers to how prominent your keywords are key elements of your web page. Specifically how close to the beginning of the page's TITLE tag heading tags (H1, h2, h3, etc) and meta DESCRIPTION your keyword phrase is placed. You should always put your most important keyword phrase at the very beginning of your TITLE, DESCRIPTION and H1 and H2 tags.

Keyword Proximity

The Keyword proximity refers to the distance between the research

term's individual keywords. For example, a website contains the keywords that make up the search term "Detroit corporate photographer" in the sentence "Detroit Photographer Blake Discher Specializes in corporate photography". The search term proximity between "Detroit" and "photographer" is excellent zero words but between "photographer" and "corporate", it is four words.

Text Modifiers to Emphasize your Keywords

Using text modifier tags such as the strong or bold tags or Italic tags to give emphasis to keyword phrase or a keyword at least once is a very good practice.

Long Tail Keyword (LTK) Keywords

a long - tail keyword (LTK) is a phrase which contains three to five (normally) Words.

Latent Semantic Indexing (LSI) Keywords

• LSI keyword is really just a dressed up name for synonyms or related keywords.
• For Example, if a website is focused around food the main keyword phrase would be food but phrases or words similar to food are LSI keywords such as recipe; menu, meal, diet, cuisine, etc.
• It's much more effective and natural to mix in a number of LSI keywords with your main keyword and the rest of your content. This looks more natural to search engines.

       MS Excel Simple Keyword Research